Overview
The B.A. in Multimedia Communication prepares students for professional careers across the mass media landscape. Graduates gain a strong understanding of the intellectual, ethical, and creative challenges that shape today’s media industries, along with a comprehensive toolkit of practical skills. Students develop expertise in producing, writing, video production, digital content creation, audience analysis, and production management, preparing them to adapt to rapidly changing technologies and platforms.
The curriculum is designed to support students pursuing careers in a wide range of mass communication fields, including video and multimedia production, broadcasting, public relations, and social media content creation. By combining critical thinking with hands-on training, the program equips students to create compelling media content, manage complex productions, and communicate effectively with diverse audiences.
| COURSE | TITLE | S.H. |
|---|---|---|
| FIRST YEAR STUDENT REQUIREMENT-SUCCESS SEMINAR | ||
| YSU 1500 | Success Seminar | 1-2 |
| or YSU 1500S | Youngstown State University Success Seminar | |
| or HONR 1500 | Intro to Honors | |
| GENERAL EDUCATION | ||
| ENGL 1550 | Writing 1 | 3-4 |
| or ENGL 1549 | Writing 1 with Support | |
| ENGL 1551 | Writing 2 | 3 |
| GE: Mathematics Course *Any approved GE: MATH Course, MATH 2623 recommended | 3 | |
| Arts & Humanities (6 sh) | ||
| JOUR 2603 | Media Ethics and Social Responsibilities required for major | 3 |
| HIST 2650 | CL History of American Democracy | 3 |
| Natural Sciences (7 sh) | ||
| GE: Natural Science Course | 3 | |
| GE: Natural Science Course with Lab | 4 | |
| Social and Behavioral Sciences (6 sh) | ||
| MCOM 1595 | Media Literacy and Culture required for major | 3 |
| GE: Social Science | 3 | |
| General Education Electives | ||
| CMST 1545 | Communication Foundations *CMST 1545 or 2620 is required in major | 3 |
| or CMST 2620 | Science Communication | |
| GE: General Education Elective | 3 | |
| GE: General Education Elective | 3 | |
| Required Support Courses | ||
| CMST 1500 | Exploring Communication | 3 |
| CMST 3790 | Personal Brand Communication | 3 |
| JOUR 2602 | Media Writing | 3 |
| JOUR 4824 | Communication Law | 3 |
| Major Requirements | ||
| MCOM 2624 | Communication Technology - Photo and Video | 3 |
| MCOM 2625 | Communication Technologies: Aesthetics and Design | 3 |
| MCOM 2683 | Foundations of Multicamera Production | 1 |
| MCOM 2683L | Multicamera Lab 1 | 2 |
| MCOM 2685 | Producing | 3 |
| MCOM 3726 | American Media: History, Principles and Practices | 3 |
| or JOUR 3726 | American Media: History, Principles and Practices | |
| MCOM 3780 | Presentational Literacy | 3 |
| MCOM 4850L | Applied Production | 3 |
| Option (Students must select either Option A or Option B) | 23-24 | |
Option A: Studio Production | ||
| Audio Production | ||
| Advanced Multicamera Production | ||
| Multicamera Lab 2 | ||
| Live Event Production | ||
| Writing and Producing Television News | ||
or JOUR 4890 | Writing and Producing Television News | |
Select 4 (11-12 SH) of the following: MCOM 1570, MCOM 2654, MCOM 2686, MCOM 3711, MCOM 3717, MCOM 3784, MCOM 3791, MCOM 3793L, MCOM 4879, MCOM 4884L, MCOM 4888, JOUR 2632, JOUR 3721L, JOUR 3790 | ||
Option B: General Media Studies | ||
Select 8 (24 SH) of the following | ||
| Sports Field Production 1 | ||
| Introduction to Public Relations | ||
| Advertising Principles and Production | ||
| Social Media Content Creation | ||
| Public Relations Campaigns | ||
| Electronic Media Content Strategies | ||
| Electronic Media Promotion and Sales | ||
| Game Day Content Production | ||
| Multimedia Communication Internship | ||
| Additionally students may choose: MCOM 3782 (with MCOM 3782L), MCOM 3781L, MCOM 4890, MCOM 4882, JOUR 3721L, JOUR 3757, JOUR 3790 | ||
| Seminar Requirement | ||
| MCOM 4897 | Seminar | 3 |
| or JOUR 4825 | Selected Topics in Journalism | |
| Senior Capstone | ||
| MCOM 4899 | Senior Project | 3 |
| FREE ELECTIVES *Hours will vary based upon what is needed for 120 SH | 20 | |
| Total Semester Hours | 120-123 | |
| Year 1 | ||
|---|---|---|
| Fall | S.H. | |
| ENGL 1550 or ENGL 1549 | Writing 1 or Writing 1 with Support | 3-4 |
| CMST 1500 | Exploring Communication | 3 |
| MCOM 2624 or MCOM 2625 | Communication Technology - Photo and Video or Communication Technologies: Aesthetics and Design | 3 |
| MCOM 2683 | Foundations of Multicamera Production | 1 |
| MCOM 2683L | Multicamera Lab 1 | 2 |
| YSU 1500 | Success Seminar or Youngstown State University Success Seminar or Intro to Honors | 1-2 |
| Semester Hours | 13-15 | |
| Spring | ||
| ENGL 1551 | Writing 2 | 3 |
| JOUR 2602 | Media Writing | 3 |
| MCOM 2625 or MCOM 2624 | Communication Technologies: Aesthetics and Design or Communication Technology - Photo and Video | 3 |
| MCOM 2685 | Producing | 3 |
| Option Course | 3 | |
| Semester Hours | 15 | |
| Year 2 | ||
| Fall | ||
| CMST 1545 | Communication Foundations | 3 |
| JOUR 2603 | Media Ethics and Social Responsibilities | 3 |
| MCOM 3726 | American Media: History, Principles and Practices | 3 |
| Math Requirement | 3 | |
| Option Course | 3 | |
| Semester Hours | 15 | |
| Spring | ||
| MCOM 1595 | Media Literacy and Culture | 3 |
| Option Course | 3 | |
| GE: Lab Science | 4 | |
| GE: Social Science | 3 | |
| Free Elective | 3 | |
| Semester Hours | 16 | |
| Year 3 | ||
| Fall | ||
| CMST 3790 | Personal Brand Communication | 3 |
| MCOM 3780 | Presentational Literacy | 3 |
| MCOM 4850L | Applied Production | 3 |
| HIST 2650 | CL History of American Democracy | 3 |
| Option Course | 3 | |
| Semester Hours | 15 | |
| Spring | ||
| JOUR 4824 | Communication Law | 3 |
| Option Course | 3 | |
| Option Course | 3 | |
| GE: Arts and Humanities | 3 | |
| Free Elective | 3 | |
| Semester Hours | 15 | |
| Year 4 | ||
| Fall | ||
| MCOM 4897 or JOUR 4825 | Seminar or Selected Topics in Journalism | 3 |
| Option Course | 3 | |
| GE: Natural Science | 3 | |
| Free Elective | 3-4 | |
| Free Elective | 3 | |
| Semester Hours | 15-16 | |
| Spring | ||
| MCOM 4899 | Senior Project | 3 |
| Option Course | 3 | |
| GE: Elective Course | 3 | |
| Free Elective | 3 | |
| Free Elective | 4-1 | |
| Semester Hours | 16-13 | |
| Total Semester Hours | 120 | |
LEARNING OUTCOMES
The student learning outcomes for the B.A. degree program in multimedia communication are as follows:
SLO2: Students will use the production process to construct written, oral and visual messages for a specific audience.
SLO3: Students will examine and apply legal and ethical concepts associated with careers in mass media.
SLO4: Students will describe the prevailing theories and professional structures of electronic media both in the U.S. and globally.