The Bachelor of Arts in Journalism and Content Creation prepares students for dynamic careers in journalism, legacy and emerging media, organizational and brand storytelling, and strategic content development across digital and traditional platforms.
The program integrates foundational classroom learning with extensive hands-on experience, equipping graduates with essential skills in idea generation, storytelling, reporting, editing, media production, and content creation for today’s rapidly evolving creator economy.
Students customize their academic experience by selecting one of three pathways: the Editorial Option, focused on writing, editing, and reporting; the Broadcast Journalism Option, emphasizing audio and visual storytelling; or the Content Production Option, designed for students interested in creating engaging, audience-centered digital content. Coursework begins with core instruction in writing, reporting, photography, video, and visual literacy and progresses to advanced, practice-based courses in reporting, production, and strategic content creation.
Graduates leave the program with a versatile professional toolkit applicable to careers in news organizations, businesses, public relations agencies, nonprofit organizations, and government institutions.
Experiential learning is enhanced through award-winning, student-run media outlets, including The Jambar, JambarTV, Rookery Radio, and Penguin Rundown. Internship and professional writing opportunities are also available with regional media partners such as local television stations, newspapers, and creative firms.