Associate of Applied Business in Business Management

The Williamson College of Business Administration offers an Associate of Applied Business in Business Management that includes a certificate option in an area, some business tool courses, and some upper-level business courses. This degree is often pursued by individuals already in the workforce wanting to enhance their knowledge and skills in the field of business, often leading to promotion and/or salary increase. The majority of courses taken in the Associate of Applied Business in Business Management can all be applied to the Bachelor of Science in Business Administration.

CAREER OPPORTUNITIES

An Associate of Applied Business in Business Management equips graduates with a solid foundation in business principles, opening doors to a variety of entry-level career opportunities across multiple industries. Graduates can pursue roles such as administrative assistants, sales representatives, customer service representatives, marketing assistants, and human resources assistants, in which skills in organization, communication, and basic accounting are invaluable. Moreover, this degree can serve as a foundation to pursue a bachelor's degree in business.

STUDENT EXPERIENCES

Students enrolled in the Associate of Science in Business Management have the opportunity to build their knowledge and leadership skills in their field through various student leadership organizations including the American Marketing Association, Advertising Club, Pi Sigma Epsilon, Society for Human Resource Management (SHRM), Enactus, and the Student Nonprofit Leadership Organization.

COURSE TITLE S.H.
FIRST YEAR REQUIREMENT - STUDENT SUCCESS
YSU 1500Success Seminar1-2
or YSU 1500S Youngstown State University Success Seminar
or HONR 1500 Intro to Honors
GENERAL EDUCATION REQUIREMENTS
ENGL 1550Writing 13-4
or ENGL 1549 Writing 1 with Support
MATHEMATICS Grade of a "C" or higher required
MATH 2623Quantitative Reasoning3-6
or MATH 2623C Quantitative Reasoning with Co-Requisite Support
or MATH 1510 College Algebra
or MATH 1510C College Algebra with Co-requisite Support
or MATH 1571 Calculus 1
ECON 2610Principles 1: Microeconomics3
Any Gen Ed AH or NS Course3
BUSINESS COURSES
Business courses must be completed with the grade of a "C" or higher and cannot be taken credit/no credit.
ACCT 2602Financial Accounting Required for students planning to pursue a Bachelor of Science in Business (BSBA) degree.3
or ACCT 1503 Essentials of Accounting
BUS 1500Foundations of Business3
BUS 2600Business Applications of Microsoft Excel Required for students planning to pursue a Bachelor of Science in Business (BSBA) degree.3
or CSIS 1514 Business Computer Systems
BUS 2610Collaborating, Writing, & Presenting in Business3
ECON 1505Personal Financial Literacy Required for students planning to pursue a Bachelor of Science in Business (BSBA) degree.3
or POL 1560 American Government
ECON 2630Principles 2: Macroeconomics Required for students planning to pursue a Bachelor of Science in Business (BSBA) degree.3
or PSYC 1560 General Psychology
MGT 3715Employee Relations3
MGT 3725Fundamentals of Management3
MGT 3750Managing Individuals in Organizations Required for students planning to pursue a Bachelor of Science in Business (BSBA) degree.3
or CMST 2655 Communication in Groups
MKTG 3703Marketing Concepts and Practice3
BUS 4815Career Planning & Management3
BUSINESS CERTIFICATE or ELECTIVE COURSES (15 S.H.)15
Business courses must be completed with the grade of a "C" or higher and cannot be taken credit/no credit.
Students opting for a certificate must successfully complete five designated courses (15 semester hours) specific to that certificate. On the other hand, students not pursuing a certificate are required to successfully complete five upper-level courses (15 semester hours) selecting from: ACCT, ADV, BUS, ECON, ENT, FIN, MGT, MKTG at the 3000-5000 level.
Total Semester Hours61-66

Certificate Options 

Certificate in Advertising 

COURSE TITLE S.H.
ADV 3711Marketing Communications3
ADV 3717Media Planning and Buying3
Any ADV or MKTG 3700-5800 level course3
MKTG 3740Professional Selling3
PHIL 2628Business Ethics3
Total Semester Hours15

Certificate in Data Science 

COURSE TITLE S.H.
BUS 3710Data Visualization with Tableau3
BUS 3730Advanced Excel and Business Analytics Tools3
or ECON 3730 Advanced Excel and Business Analytics Tools
CSIS 1595Fundamentals of Programming and Problem-Solving 12
CSIS 1595LFundamentals of Programming and Problem-Solving 1 Lab1
PHIL 2628Business Ethics3
STAT 2601Introductory Statistics3
Total Semester Hours15

Certificate in Digital and Social Media Marketing 

COURSE TITLE S.H.
JOUR 2602Media Writing3
MGT 3771Social Media and E-Commerce3
MKTG 3726Consumer Behavior3
MKTG 4811Digital Marketing3
or CMST 2630 Social Media Literacy
PHIL 2628Business Ethics3
Total Semester Hours15

Certificate in Entrepreneurship

COURSE TITLE S.H.
ENT 3700Entrepreneurship New Venture Creation3
PHIL 2628Business Ethics3
MGT 4801Leadership in Business and Society3
MGT 4819Talent Selection & Acquisition3
MKTG 3709Retail Marketing3
Total Semester Hours15

Certificate in Finance

COURSE TITLE S.H.
ACCT 2603Managerial Accounting3
FIN 3720Business Finance3
FIN 3730Investment Planning3
Any FIN or ACCT 3000-5000 level course3
MGT 4801Leadership in Business and Society3
Total Semester Hours15

Certificate in General Management

COURSE TITLE S.H.
ENT 3700Entrepreneurship New Venture Creation3
MGT 2604Legal and Social Responsibilities of Business3
MGT 4801Leadership in Business and Society3
MKTG 3742Organizational Purchasing3
PHIL 2628Business Ethics3
Total Semester Hours15

Certificate in Human Resource Management

COURSE TITLE S.H.
MGT 2604Legal and Social Responsibilities of Business3
MGT 4801Leadership in Business and Society3
MGT 4810Compensation and Performance Appraisal3
MGT 4818Training and Development3
MGT 4819Talent Selection & Acquisition3
Total Semester Hours15

Certificate in Marketing

COURSE TITLE S.H.
ADV 3711Marketing Communications3
MGT 4801Leadership in Business and Society3
MKTG 3709Retail Marketing3
MKTG 3740Professional Selling3
MKTG 4811Digital Marketing3
or CMST 2630 Social Media Literacy
Total Semester Hours15

Certificate in Operations Management

COURSE TITLE S.H.
BUS 2600Business Applications of Microsoft Excel3
MGT 3789Operations Management3
MGT 4801Leadership in Business and Society3
MGT 4818Training and Development3
MKTG 3742Organizational Purchasing3
Total Semester Hours15

Certificate in Project Management Fundamentals

COURSE TITLE S.H.
BUS 2600Business Applications of Microsoft Excel3
FIN 3726Insurance Planning3
MGT 4801Leadership in Business and Society3
MGT 4881Project Management3
MGT 4883Project Scheduling and Controlling3
Total Semester Hours15