The Certificate in Social Media Strategy is for students who want to manage social media platforms. The courses focus on the strategies and analytical tools necessary to build, execute and evaluate media campaigns for diverse brands and organizations. Students will take courses that prepare them to respond strategically to crisis situations, manage brand reputations and engage with communities.
| COURSE | TITLE | S.H. |
|---|---|---|
| CMST 1545 | Communication Foundations | 3 |
| CMST 2600 | Communication Theory | 3 |
| CMST 2630 | Social Media Literacy | 3 |
| CMST 3740 | Social Media Communication | 3 |
| CMST 4850 | Social Media Campaigns | 3 |
| CMST 4851 | New Communication Media | 3 |
| Total Semester Hours | 18 | |