In this program students will use strategies to build and maintain relationships with media outlets. There's an additional focus on developing the skills to effectively manage crisis communication, navigate interviews and strategically leverage media coverage to enhance an organization's reputation and objectives.
COURSE | TITLE | S.H. |
---|---|---|
CMST 1545 | Communication Foundations | 3 |
CMST 3717 | Intro to Media Relations Campaigns | 3 |
CMST 3756 | Interviewing | 3 |
CMST 3757 | Media Relations Writing | 3 |
ENGL 1551 | Writing 2 | 3 |
Total Semester Hours | 15 |