The Marketing major focuses on the strategic planning and assessment of marketing as well as management of marketing, sales, advertising, and public relations personnel in a business or other organization.
Students have the option of either a general Marketing or Professional Selling concentration to select from within the Marketing major.
The Marketing concentration revolves around the product or service of the business, promotion of the product, price at which it is sold, and how it is distributed to the customer. Professionals in marketing create and communicate marketing strategies, develop marketing campaigns, and work with sales teams to sell products.
The Professional Selling concentration in Marketing prepares students for careers in professional, business-to-business selling. Careers in sales are some of the highest paid and most rewarding for new business graduates.
CAREER OPPORTUNITIES
Marketing can be defined as being the intermediary function between product development and sales. There are many avenues in the field of marketing including advertising, public relations, media planning, sales strategy and more. Marketing professionals create, manage and enhance good, services and brands. The Marketing major at YSU prepares students for leadership positions in the field.
Professional selling directs the sales of goods, products, and/or services for a company or organization. Sales jobs can be found in virtually every industry including wholesale and retail trade, manufacturing, and services industries. Employment of Sales Managers is expected to grow significantly within the next 10 years as new organizations develop and existing organizations expand.
INTERNSHIPS
All business majors are strongly encouraged to complete at least one internship. Internships are career-related work experiences that enable students to apply their knowledge and skills in an organizational setting. In the WCBA, internships approved for academic credit must be paid. Completing a career-related internship increases a student's job opportunities upon graduation.
STUDENT EXPERIENCES
Marketing majors at Youngstown State University have the opportunity to build their leadership skills through various WCBA student organizations.
| COURSE | TITLE | S.H. |
|---|---|---|
| FIRST YEAR REQUIREMENT - STUDENT SUCCESS SEMINAR | ||
| YSU 1500 | Success Seminar | 1-2 |
| or YSU 1500S | Youngstown State University Success Seminar | |
| or HONR 1500 | Intro to Honors | |
| GENERAL EDUCATION | ||
| ENGL 1550 | Writing 1 | 3-4 |
| or ENGL 1549 | Writing 1 with Support | |
| ENGL 1551 | Writing 2 | 3 |
| MATH *Grade of a "C" or higher required | ||
| MATH 2623 | Quantitative Reasoning | 3-6 |
| or MATH 2623C | Quantitative Reasoning with Co-Requisite Support | |
| or MATH 1510 | College Algebra | |
| or MATH 1510C | College Algebra with Co-requisite Support | |
| or MATH 1552 | Applied Business Calculus | |
| or MATH 1571 | Calculus 1 | |
| ARTS & HUMANITIES (6 s.h.) | 6 | |
| SOCIAL SCIENCE (6 s.h.) | ||
| ECON 2610 | Principles 1: Microeconomics *Grade of a "C" or higher required | 3 |
| ECON 2630 | Principles 2: Macroeconomics *Grade of a "C" or higher required | 3 |
| NATURAL SCIENCE (Select 2 Courses 7 s.h.) One science course must include a lab | 7 | |
| GENERAL EDUCATION ELECTIVES (9 s.h.) | ||
| ECON 1505 | Personal Financial Literacy Recommended | 3 |
| General Education Elective | 6 | |
| BUSINESS TOOL COURSES | ||
| Business Tool courses MUST be completed with a grade of a "C" or higher and CANNOT be taken Credit/No Credit. | ||
| ACCT 2602 | Financial Accounting | 3 |
| ACCT 2603 | Managerial Accounting | 3 |
| BUS 1500 | Foundations of Business | 3 |
| BUS 2600 | Business Applications of Microsoft Excel | 3 |
| BUS 2610 | Collaborating, Writing, & Presenting in Business | 3 |
| BUSINESS CORE COURSES | ||
| Upper level business courses must be completed with the grade of a "C" or higher and cannot be taken credit/no credit. | ||
| BUS 3700 | Business Analytics | 3 |
| BUS 3710 | Data Visualization with Tableau | 3 |
| BUS 3715 | Principles of International Business | 3 |
| FIN 3720 | Business Finance | 3 |
| MGT 3725 | Fundamentals of Management | 3 |
| MGT 3761 | Management Information Systems | 3 |
| MGT 3789 | Operations Management | 3 |
| MKTG 3702 | Business Professionalism | 1 |
| MKTG 3703 | Marketing Concepts and Practice | 3 |
| SENIOR CAPSTONE | ||
| MGT 4850 | Strategic Management | 3 |
| MARKETING MAJOR CORE REQUIREMENTS | ||
| MKTG 3726 | Consumer Behavior | 3 |
| MKTG 4815 | Marketing Research and Analytics | 3 |
| MKTG 4825 | Marketing Management | 3 |
| UPPER-LEVEL BUSINESS COURSES | 12 | |
| Select 12 SH of ADV, ACCT, ADV, BUS, ECON, ENT, MGT, MKTG 3000-5000 level courses | ||
| MARKETING CONCENTRATION | 12 | |
| FREE ELECTIVES *Hours will vary based upon what is needed to reach 120 SH | 6 | |
| Total Semester Hours | 120-125 | |
The prerequisite for all upper-level business classes includes a minimum 2.5 overall GPA
MARKETING CONCENTRATION
| COURSE | TITLE | S.H. |
|---|---|---|
| MARKETING CONCENTRATION | ||
| MKTG 3720 | Business to Business Marketing | 3 |
| or MKTG 3750 | Product and Brand Management | |
| MKTG 4811 | Digital Marketing | 3 |
| Upper Level Marketing or Advertising 3700:5800 Courses (6 sh) | 6 | |
| Total Semester Hours | 12 | |
PROFESSIONAL SELLING CONCENTRATION
| COURSE | TITLE | S.H. |
|---|---|---|
| PROFESSIONAL SELLING CONCENTRATION | ||
| MKTG 3740 | Professional Selling | 3 |
| MKTG 3742 | Organizational Purchasing | 3 |
| MKTG 3745 | Sales and Account Management | 3 |
| MKTG 3747 | Negotiations Concepts and Strategies | 3 |
| Total Semester Hours | 12 | |
MARKETING CONCENTRATION
| Year 1 | ||
|---|---|---|
| Fall | S.H. | |
| YSU 1500 | Success Seminar or Youngstown State University Success Seminar or Intro to Honors | 1-2 |
| BUS 1500 | Foundations of Business | 3 |
| ENGL 1550 or ENGL 1549 | Writing 1 or Writing 1 with Support | 3-4 |
| MATH 2623 | Quantitative Reasoning or Quantitative Reasoning with Co-Requisite Support or College Algebra or College Algebra with Co-requisite Support or Applied Business Calculus or Calculus 1 | 3-6 |
| GE: Elective | 3 | |
| Semester Hours | 13-18 | |
| Spring | ||
| ENGL 1551 | Writing 2 | 3 |
| BUS 2610 | Collaborating, Writing, & Presenting in Business | 3 |
| ECON 1505 | Personal Financial Literacy GE Elective (Recommended) | 3 |
| ECON 2610 | Principles 1: Microeconomics | 3 |
| GE: Arts & Humanities | 3 | |
| Semester Hours | 15 | |
| Year 2 | ||
| Fall | ||
| ACCT 2602 | Financial Accounting | 3 |
| BUS 2600 | Business Applications of Microsoft Excel | 3 |
| ECON 2630 | Principles 2: Macroeconomics | 3 |
| General Education Elective | 3 | |
| GE: Arts & Humanities | 3 | |
| Semester Hours | 15 | |
| Spring | ||
| ACCT 2603 | Managerial Accounting | 3 |
| BUS 3700 | Business Analytics | 3 |
| MKTG 3702 | Business Professionalism | 1 |
| MKTG 3703 | Marketing Concepts and Practice | 3 |
| GE: Natural Science | 3 | |
| Free Elective | 3 | |
| Semester Hours | 16 | |
| Year 3 | ||
| Fall | ||
| BUS 3710 | Data Visualization with Tableau | 3 |
| BUS 3715 | Principles of International Business | 3 |
| MGT 3725 | Fundamentals of Management | 3 |
| MKTG 3726 | Consumer Behavior | 3 |
| GE: NS with Lab | 4 | |
| Semester Hours | 16 | |
| Spring | ||
| FIN 3720 | Business Finance | 3 |
| MGT 3761 | Management Information Systems | 3 |
| MKTG 3750 or MKTG 3720 | Product and Brand Management or Business to Business Marketing | 3 |
| MKTG 4811 | Digital Marketing | 3 |
| Upper-Level Business Course | 3 | |
| Semester Hours | 15 | |
| Year 4 | ||
| Fall | ||
| MGT 3789 | Operations Management | 3 |
| MKTG 4815 | Marketing Research and Analytics | 3 |
| Upper-Level Business Course | 3 | |
| Upper-Level Marketing/Advertising Course | 3 | |
| Free Elective | 3 | |
| Semester Hours | 15 | |
| Spring | ||
| MGT 4850 | Strategic Management | 3 |
| MKTG 4825 | Marketing Management | 3 |
| Upper-Level Marketing/Advertising Course | 3 | |
| Upper-Level Business Course | 3 | |
| Upper-Level Busines Course | 3 | |
| Semester Hours | 15 | |
| Total Semester Hours | 120-125 | |
The prerequisite for all upper-level business classes includes a minimum 2.5 overall GPA
PROFESSIONAL SELLING CONCENTRATION
| Year 1 | ||
|---|---|---|
| Fall | S.H. | |
| YSU 1500 | Success Seminar or Youngstown State University Success Seminar or Intro to Honors | 1-2 |
| BUS 1500 | Foundations of Business | 3 |
| ENGL 1550 or ENGL 1549 | Writing 1 or Writing 1 with Support | 3-4 |
| MATH 2623 | Quantitative Reasoning or Quantitative Reasoning with Co-Requisite Support or College Algebra or College Algebra with Co-requisite Support or Applied Business Calculus or Calculus 1 | 3-6 |
| GE: Elective | 3 | |
| Semester Hours | 13-18 | |
| Spring | ||
| ENGL 1551 | Writing 2 | 3 |
| BUS 2610 | Collaborating, Writing, & Presenting in Business | 3 |
| ECON 1505 | Personal Financial Literacy GE Elective (Recommended) | 3 |
| ECON 2610 | Principles 1: Microeconomics | 3 |
| GE: Arts & Humanities | 3 | |
| Semester Hours | 15 | |
| Year 2 | ||
| Fall | ||
| ACCT 2602 | Financial Accounting | 3 |
| BUS 2600 | Business Applications of Microsoft Excel | 3 |
| ECON 2630 | Principles 2: Macroeconomics | 3 |
| General Education Elective | 3 | |
| GE: Arts & Humanities | 3 | |
| Semester Hours | 15 | |
| Spring | ||
| ACCT 2603 | Managerial Accounting | 3 |
| BUS 3700 | Business Analytics | 3 |
| MKTG 3702 | Business Professionalism | 1 |
| MKTG 3703 | Marketing Concepts and Practice | 3 |
| GE: Natural Science | 3 | |
| Free Elective | 3 | |
| Semester Hours | 16 | |
| Year 3 | ||
| Fall | ||
| BUS 3710 | Data Visualization with Tableau | 3 |
| BUS 3715 | Principles of International Business | 3 |
| MGT 3725 | Fundamentals of Management | 3 |
| MKTG 3726 | Consumer Behavior | 3 |
| GE: NS with Lab | 4 | |
| Semester Hours | 16 | |
| Spring | ||
| FIN 3720 | Business Finance | 3 |
| MGT 3761 | Management Information Systems | 3 |
| MKTG 3750 or MKTG 3720 | Product and Brand Management or Business to Business Marketing | 3 |
| MKTG 4811 | Digital Marketing | 3 |
| Upper-Level Business Course | 3 | |
| Semester Hours | 15 | |
| Year 4 | ||
| Fall | ||
| MGT 3789 | Operations Management | 3 |
| MKTG 4815 | Marketing Research and Analytics | 3 |
| Upper-Level Business Course | 3 | |
| Upper-Level Marketing/Advertising Course | 3 | |
| Free Elective | 3 | |
| Semester Hours | 15 | |
| Spring | ||
| MGT 4850 | Strategic Management | 3 |
| MKTG 4825 | Marketing Management | 3 |
| Upper-Level Marketing/Advertising Course | 3 | |
| Upper-Level Business Course | 3 | |
| Upper-Level Busines Course | 3 | |
| Semester Hours | 15 | |
| Total Semester Hours | 120-125 | |
The prerequisite for all upper-level business courses includes a minimum 2.5 overall GPA.